A - First you will have to get bonded and any employees or coworkers need to be bonded. This is for your own protection.
I would call some cleaning services and ask approximate rates to clean XX number of square feet and XX story house. They will want to set an appointment to come to your house, but you may be able to get around it. I think that commercial services often charge more than individuals, but individuals can request cash only.
To get started, you can print and distribute a flyer or even just a business card in nice neighborhoods. Some folks even put up small signs on street corners (depends upon laws in your city). Other good places to advertise are grocery bulletin boards, day care centers, exercise centers - anywhere there are busy mom's.
Don't overlook apartments either. These are easy to clean and singles have the $$ to spend. Leave business cards with the manager and find out where you can post your name.
Many people will ask for references even though you are bonded. You might start out by cleaning the homes of a couple of friends for free, just to get a reference going.
The best way ultimately is word of mouth, but you'll have to put forth quite a bit of effort to get that going. I pay $60 cash for my 2200 square foot, one story house. It takes 2 people about 2.5 - 3 hours to clean it. I would say on average that $10 per hour is what people will pay.
You want to try to stay in the same neighborhood to keep your costs down.
Also you might look at signing up with some of the cleaning services as a sub contractor to get started.
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