You need to understand the job you've applied for and be able to convey how your skills best fill the companies needs. Be prepared to give real life experiences when asked questions.
As a hiring manager I can't tell you how many times I've heard "I'm good with people" and "I'm a real go-getter" or "I'm a team player".
That's great. So is everyone else I've talked to. What I want you to tell me is exactly how you're a team leader. Did you do a project that required you to work with a bunch of folks? How do you take initiative? Give me an example.
Be prepared to ask questions of your interviewer. A good interview is a give and take of questions and answers between both parties. Interviewees that ask good probing questions about my management style or career growth opportunities within the company show a real interest in both the hear and now and their future prospects.
Don't talk money, benefits, 401k, or vacation. Period.
Just don't.
Unless the interviewer asks you specifically about those things avoid those topics like the plague. Those folks that come in and start talking $$$ immediately take themself out of the running with me. You're there to talk about the opportunity, your skills, and how you fit. Chances are if I've called you to interview then your skills AND your salary requirements are in line with what the job offers.
Save the money talk until very late in the process.
Do research the company. It may sound obvious, but I can tell you that there are very few people that come in that really understand not only the company, but the markets we serve, our competitors, and the economic challenges we possess. Present a complete picture when you discuss the company not just the obvious stuff you can find on the web.
Be prepared to have a discussion on your career plans. Finding someone that has a clear vision of what they want to do in their career is a very important part of the process. It shows that you're thinking long term about yourself and the company.
Practice your answers in front of the bath room mirror. Having someone sit in front of me, not making eye contact and "Ummming" and "Ahhhhing" their way through the interview is a sure fire way of not getting a 2nd interview. Also, don't use slang or street talk. Provide a firm handshake, make eye contact, sit up straight and look very presentable.
Again, I can't tell you how many people have knocked themselves out of contention by coming in and saying "Whasss up." to me at the start. Show your polish and your best side.
And finally: Answer the questions that are asked. Provide clear, non-rambling, and direct answers. If I ask you about your computer skills don't proceed to tell me about a friend who really likes computers and is really good with Excel. That's great, but that's not what I asked you.
This is your one and only chance to make a fantastic impression. You are selling yourself to this company and as such you should be prepared to show exactly how and why you are the best candidate for the job.
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